Nokia Siemens and Cargill volunteers spend their Saturday afternoon 20th June 09 to serve the community of Sentul by distributing groceries and participated in an activities for the children. A heartfelt thanks to them for giving their time, money and energy to see to the needs of the poor and needy. We are indeed grateful for the donation of 70 bags of 5KG rice by Nokia Siemens and 120 bottles of 2L cooking oil by Cargill for the Sentul community.
Despite the growth of CSR initiatives in Malaysia over the last 20 years, lack of reporting has kept most of the public ignorant of the contributions made. According to The Journal of Corporate Citizenship, within an 18-month period extending from July 2003 to December 2004, approximately RM82.1 million were given away to various charitable societies, programmes, orphanages and the poor, which reflects the fact that, for many Malaysian companies, commitment to CSR is expressed in terms of charitable giving.
But numbers alone can be deceiving. The key lies in accountability of the NGOs in dispensing the financial aid received. Better a penny wisely invested than a pound foolishly squandered.
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